If you’ve been following us on Facebook or Instagram, you would have seen us talking about B Corporation this month. If you haven’t though, this blog post is for you, so make sure you read on and go follow us on social media after this. (www.facebook.com/mustardseedpodiatry and www.instagram.com/mustardseedpodiatry for those of you who need it 😉)
For a start, B Corp/Certified B Corporation are terms that identify businesses that have attained a certification after a stringent process of evaluation in ALL areas of their businesses. This includes their impact on their customers, suppliers, staff, as well as environment. On top of that, businesses will need to pass a test on the transparency and accountability on all their company decisions and policies.
Think fair trade coffee. When you see the logo of certification, you know that the coffee beans have been sourced ethically, that the farmers are paid the rates they deserve, and the process is sustainable to the environment. B Corp is similar, but more.
The reason I say that is because a cafe can be using certified coffee beans, but it can be underpaying their staff, treating their suppliers unfairly, etc. However, if a cafe is a Certified B Corp, any of those things will not happen. In fact, quite the opposite will happen, the cafe will make sure they give each and every employee equal significance, pay them fairly and timely, and source supplies locally to support the local economy.
So, when you see the B Corp logo, you know that that company uses business as a force for good, and not the other way around.
Why did we become a B Corp? You may ask.
Spiderman once said, “with great power comes great responsibility.” We aren’t exactly a huge fan of Spiderman, but we are a great believer of the saying. You see, power is an interesting thing – it can build, it can destroy; it can create, it can also ruin. How power manifests all depends on how it is used by the hands who controls it. We believe that being in a small business, we have the power to change the community around us, build up lives we encounter, and carry positive changes. All it takes is our desire and commitment to use our business as a force for good.
Often, it is easy to dismiss ourselves by focusing on our insignificance, but we believe all great things start small. It’s about making a small change here and there, so collectively, we can generate an impact. For this reason, we are so excited to be part of the B Corp global community because, as cliché as it sounds, together we can achieve more!